Starter
$500 to $800/mo
- 12 posts a month
- 1 platform
- Monthly content plan
- Basic report
Social media management packages
Three package tiers for solo freelancers and small agencies, with price ranges, what goes in each one, and a package sheet you can copy today.
Rokas, founder of Overvisual, Updated October 29, 2026Sources
Three social media packages you can sell
Growth
$1,000 to $1,800/mo
- 20 posts a month
- 2 platforms
- Stories, 8 a month
- Comment replies on weekdays
- Monthly report
Premium
$2,000 to $3,500/mo
- 30 posts a month
- 3 platforms
- Daily stories
- Daily comment replies
- Ads coordination
- Report and monthly call
On every tier
- One-time setup fee
- $150 to $650
- Extra post
- +$40 each
- TikTok add-on
- +$200 to $500 a month
- LinkedIn add-on
- +$200 to $500 a month
Free template
Copy this package sheet and send it today.
Three tiers, scope limits, revision rounds and payment terms. Add your prices and logo.
No signup. The template is in English.
Package contents
What to include in each social media package
Clear limits on posts, platforms and replies stop scope creep. Anything outside the table is a quote, not a favour.
| Included | Starter | Growth | Premium | Add-on |
|---|---|---|---|---|
| Posts per month | 12 | 20 | 30 | +$40 each |
| Platforms | 1 | 2 | 3 | +$200 to $500 |
| Stories | 8 a month | Daily | Extra | |
| Monthly content plan | Included | |||
| Comment replies | Weekdays | Daily | Extra | |
| Ads coordination | % of spend | |||
| Report | Basic | Monthly | With call | Extra call |
| TikTok | As 1 platform | As 1 platform | As 1 platform | +$200 to $500 |
| As 1 platform | As 1 platform | As 1 platform | +$200 to $500 |
Pricing
What drives your price
Two freelancers can sell the same 20 posts at very different prices. These are the levers that move the number.
- Price per deliverable
- Work out your hours per post, then multiply by your rate. The market range is $40 to $150 a post, and solo freelancers usually sit at $40 to $80.
- Niche
- Regulated or technical niches, like healthcare, finance or B2B software, need more research and client review. Price them above a local café.
- Video
- Reels and TikToks take longer than static posts to script, edit and caption. Price each video above a static post, or sell video as its own line.
- Platforms
- Each extra platform needs resizing and rewriting. Solo freelancers usually add $200 to $500 a month per platform.
- Ads
- Charge a management fee and have the client pay ad spend directly to the platform. Never mix their budget into your invoice.
- Community
- Comment and DM replies are daily work. Weekday replies belong in Growth, weekend and daily cover in Premium.
- Turnaround
- Same-day posts and last-minute changes break your week. Charge 25 to 50 percent more for rush work.
- Retainers over one-offs
- A 3 to 6 month minimum keeps income steady and gives the content time to work. Review prices every 6 months and show the growth you delivered.
The maths
Check your margin before you send a price
Hours per tier times your rate is your floor. If a tier sells below that floor, you are paying to work.
| Tier | Posts | Design hours | Design cost at $50/h |
|---|---|---|---|
| Starter | 12 | 6 h | $300 |
| Growth | 20 | 10 h | $500 |
| Premium | 30 | 15 h | $750 |
Assumes 30 minutes to design one post by hand, so a 30 post month takes about 15 hours. Track your own time for two weeks and replace the numbers.
Add the hours you spend on planning, captions, replies and reporting. Growth and Premium carry the most of that work, which is why they cost more than the post count suggests.
Design is where packages eat your time. Overvisual designs every post in each client's brand, so you review, adjust and deliver instead of building each slide by hand.
Scope
When to say no or charge more
Keep these out of the monthly fee. Quote them separately or turn the work down.
- Ad spend. The client pays the platform directly.
- Filming and photo shoots. Quote them per project.
- Influencer fees and paid partnerships.
- Unlimited revisions. Include two rounds, charge for more.
- Work on a platform the package does not cover.
- A client who wants Premium output at a Starter price. Offer Starter, or walk away.
Examples
Social media package examples
Three sample package sheets built from the tiers above. Copy the one closest to your client and change the numbers.
Sample sheet
Local business
A café, salon or clinic that needs a steady feed.
- Tier
- Starter
- Platforms
- Includes
- 12 posts a month
- Monthly content plan
- Basic report
Monthly price$500 to $800
Sample sheet
Ecommerce
An online shop selling products with launches and offers.
- Tier
- Growth
- Platforms
- Instagram and TikTok
- Includes
- 20 posts a month
- Stories, 8 a month
- Comment replies on weekdays
- Monthly report
Monthly price$1,000 to $1,800
Sample sheet
B2B
A software or service company building trust with buyers.
- Tier
- Growth
- Platforms
- LinkedIn and Instagram
- Includes
- 20 posts a month
- Comment replies on weekdays
- Monthly report
Monthly price$1,000 to $1,800
For buyers
Buying a package instead?
If you are hiring someone, use the same sheet to compare providers.
Questions to ask a provider
- How many posts and which platforms are in the monthly fee?
- Who designs and writes the posts, and who approves them?
- How many revision rounds are included?
- Is there a setup fee and a minimum term?
- What goes in the monthly report?
Warning signs
- No written scope or post count.
- Ad spend bundled into the management fee.
- Promised follower numbers.
- Long lock-in with no exit clause.
- No access to your own accounts.
Frequently asked questions
What should a social media management package include?
Most packages include a monthly content plan, a set number of designed posts, scheduling and a monthly report. Stories, comment replies and ads coordination usually move up with the tier, and ad spend is always billed separately.
How much should I charge for social media management?
Freelancers usually charge $500 to $800 a month for a Starter package, $1,000 to $1,800 for Growth and $2,000 to $3,500 for Premium. Check your own hours per tier times your rate, and never sell below that floor.
How many posts should a social media package have?
A common split is 12 posts a month for Starter, 20 for Growth and 30 for Premium. Extra posts are sold as an add-on, around $40 each.
Should social media packages include ads?
Include ads coordination in the top tier or sell it as an add-on. Charge a management fee and have the client pay ad spend directly to the platform.
Is there a social media management packages PDF example?
Yes. The free template on this page downloads as a PDF with no signup, or you can copy it to Google Docs and edit the tiers, prices and terms.
Do I need a contract for a social media package?
Yes. Put the scope, post count, platforms, revision rounds, payment terms, minimum term and notice period in writing before you start. The template covers the scope and terms, but have a local professional check the contract itself.
How do I stop scope creep with clients?
Write limits into the package: posts per month, platforms, revision rounds and reply hours. When a request falls outside them, quote it as an add-on instead of absorbing it.
Sources
- Assembly, Social media pricing guide: how to nail your packages
- Sked Social, Social media management pricing for agencies (2026)
- On The Map Marketing, Social media management packages and pricing
- Later, Social media marketing packages: pricing tips and examples
- Sprout Social, Social media management pricing for businesses in 2026
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